Welcome to the Brand Manual for My Disability Practitioners. It introduces our identity and explains the guiding principles for using the elements of our brand. The way we look, sound, and behave is a reflection of who we are. The My Disability Practitioners brand identity is more than a logo or a font, it is a rich system that works to let our business shine with personality and approachability.

Created by Metcon Creative for My Disability Practitioners.
Copyright My Disability Practitioners 2024.

01 –

Our Brand Mission

02 –

A mark of trust

Our logo is a distinct mark that identifies our company. 

The logo is to be used only in the brand colors, which are listed below. Combinations of the brand colors are acceptable, as long as contrast and clarity are paid attention to.

The logo comes with two taglines, to be used dependent on the context.

Clearspace

Great logos need room to breathe. To make sure that the My Disability Practitioners logo maintains its sophistication, leave it uncrowded.

The blue box indicates the minimum space required around the logo at all sizes. To measure the minimum, take the height of the 'M', and apply it to all sides.

Not observing this guide will result in a crowded logo and a missed opportunity to show professionalism and brand power.

Don't do this

To protect the logo, you have to keep it the same almost all of the time. These are some examples of what not to do.

1.  Don't use mixed or non-brand colors
2. Don't use drop shadows
3. Don't skew the logo out of proportion
4. Don't put anything inside the clearspace

03 –

How to use our colours

Our colours are cool, calm, and calculated.

The brand should have a confident aura, with just the right amount of vibrancy.

Navy sets the tone, while the bright blues add energy. This sets the scene for use on print and digital assets.

The colours can be used in their full strength or in shades, but any design should be kept to these colours to keep the brand consistent.

Always aim for maximum readability of fonts and layouts when choosing colours.

Vibrant Blue

Note, this is a screen only colour. It will print washed out. Use on screens only.
#0000ff

Beige

C2 M6 Y18 K0
#f9ebd1

04 –

Sophisticated, futurist, and focused on clarity.

Our heading font is Neue Montreal Medium, used in sentence case.

Our body copy font is Neue Montreal Regular & Medium sentence case.

For Case Work in Microsoft Word, we use Microsoft Sans across the board.

When you speak to a person, you don’t just hear the words. You hear the tone, the volume and speed of their word as they are spoken. Those are the things that fonts communicate.

Use the fonts for the uses listed here, and always keep in mind that the more space the words have to breathe, the better their message is received.

05 –

Key pages have been set up for the Behaviour Support Plan and Service Welcome Pack cover. 

Key pages have been designed, and the document is set up with the correct fonts and colours allowing each practitioner to create reports in their own style while staying on brand.

06 –

Business Cards and Letterheads have been created and set up in Canva for customisation and use.

You can export these documents in PDF for print, and as JPEG for use in Word.

Created by Metcon Creative for My Disability Practitioners.
Copyright My Disability Practitioners 2024.